🖥️ WEBINAR | MARKETING TERRITORIALE E TURISMO SOSTENIBILE PER LA RIGENERAZIONE URBANA E SUBURBANA

Estimated read time: 1:20

    Summary

    The webinar by the Dipartimento di Scienze Agrarie e Forestali UNITUS delves into the topic of promoting and enhancing urban and suburban areas through territorial marketing, place branding, and sustainable tourism. It includes analyses of tools and experiences for urban regeneration and the enhancement of cultural heritage.

      Highlights

      • Exploration of territorial marketing techniques and their impact on urban areas 🌟.
      • Sustainable tourism is not just a trend; it's vital for urban regeneration 🌍.
      • Place branding can transform local perceptions and drive economic growth ⚡.

      Key Takeaways

      • Discover how territorial marketing can breathe new life into urban and suburban landscapes 🌆.
      • Learn about sustainable tourism's role in urban regeneration 🌿.
      • Place branding is key to fostering community pride and attracting visitors 🚀.

      Overview

      In this engaging webinar, the Dipartimento di Scienze Agrarie e Forestali UNITUS explores the fascinating intersection of territorial marketing and urban regeneration. The focus is on how promoting and valuing urban spaces can lead to sustainable development and community enrichment. Watch as experts break down the components of place branding and its powerful effects on local economies and cultural preservation.

        The webinar dives deep into sustainable tourism, presenting it as more than just a buzzword. Sustainable tourism is showcased as a critical strategy for urban and suburban regeneration, highlighting real-world success stories and practical tools that participants can apply in their own communities. The session underscores how environmental responsibility can blend seamlessly with economic growth.

          A delightful section of the webinar is dedicated to the transformative power of place branding. It's not just about slapping a catchy slogan on a town but reshaping how both residents and outsiders perceive and interact with it. From boosting local pride to attracting new investments, the insights shared are practical and actionable, making this webinar a valuable resource for anyone interested in the fields of urban planning and sustainable development.

            Chapters

            • 00:00 - 00:30: Introduction to the Webinar The webinar titled 'Marketing Territoriale e Turismo Sostenibile per la Rigenerazione Urbana e Suburbana' is introduced. The video is presented by the Dipartimento di Scienze Agrarie e Forestali UNITUS. It focuses on promoting and enhancing urban and suburban areas through territorial marketing and sustainable tourism approaches. The seminar includes an analysis of tools and experiences for urban regeneration and cultural heritage enhancement.
            • 00:30 - 01:00: Understanding Territorial Marketing The chapter titled 'Understanding Territorial Marketing' is part of a video discussing the integration of territorial marketing strategies with sustainable tourism for urban and suburban regeneration. It involves the promotion and enhancement of urban and suburban environments through approaches like place branding and sustainable tourism. The focus is on analyzing tools and experiences that contribute to urban renewal and the preservation of cultural heritage. The video is by the Dipartimento di Scienze Agrarie e Forestali UNITUS and covers various methods to promote and value local areas effectively.
            • 01:00 - 01:30: The Role of Sustainable Tourism This chapter delves into the significant role that sustainable tourism plays in enhancing both urban and suburban landscapes. Emphasizing the integration of territorial marketing, place branding, and sustainability principles, the webinar showcases how these approaches can promote urban regeneration and cultural heritage appreciation. The discussion includes various tools and practical experiences that underline the importance of sustainable tourism in fostering community and economic development while preserving cultural and environmental integrity.
            • 01:30 - 02:00: Urban and Suburban Regeneration This chapter from the webinar discusses the promotion and enhancement of urban and suburban areas through territorial marketing, place branding, and sustainable tourism. It includes an analysis of tools and experiences for urban regeneration and the enhancement of cultural heritage.
            • 02:00 - 02:30: Analyzing Tools and Experiences The chapter titled 'Analyzing Tools and Experiences' covers a webinar on the topic of "Marketing Territoriale e Turismo Sostenibile per la Rigenerazione Urbana e Suburbana" presented by the Dipartimento di Scienze Agrarie e Forestali UNITUS. This segment, spanning from 02:00 to 02:30, focuses on the promotion and enhancement of urban and suburban areas through territorial marketing, place branding, and sustainable tourism. It emphasizes the analysis of tools and experiences aimed at urban regeneration and the enhancement of cultural heritage.

            🖥️ WEBINAR | MARKETING TERRITORIALE E TURISMO SOSTENIBILE PER LA RIGENERAZIONE URBANA E SUBURBANA Transcription

            • Segment 1: 00:00 - 02:30 This is a video titled "🖥️ WEBINAR | MARKETING TERRITORIALE E TURISMO SOSTENIBILE PER LA RIGENERAZIONE URBANA E SUBURBANA" by Dipartimento di Scienze Agrarie e Forestali UNITUS. Video description: Il seminario affronta il tema della promozione e valorizzazione del tessuto urbano e suburbano attraverso approcci legati al marketing territoriale, place branding e turismo sostenibile, includendo l'analisi di strumenti ed esperienze per la rigenerazione urbana e la valorizzazione del patrimonio culturale